Using the Wrong Hair Toner Can Wreck Your Color—How to Pick Your Perfect Match (2024)

Using the Wrong Hair Toner Can Wreck Your Color—How to Pick Your Perfect Match (1)

(Image credit: @kimseidensticker)

If you color your hair, I'm sure you've asked your stylist once or twice whatshampoo and conditioner are best to use for upkeep (maybe even ahair mask or two), but you're also missing one key item that can keep your hair color extra vibrant for longer.

I'll be the first to admit that I didn't know much about hair toners until I asked a hairstylist or two. To sum up, they're really useful if you're trying to eliminate unwanted tones from your hair color. Downside? You absolutely need to choose the right one for your specific color, otherwise, it could end very badly. No need to worry, though—I've asked the experts to give us the full rundown on the best hair toners and which one you should use. Keep reading for what they had to share.

What are hair toners and what do they do?

Using the Wrong Hair Toner Can Wreck Your Color—How to Pick Your Perfect Match (2)

(Image credit: @aysha.sow)

I know all the salon jargon can get confusing, so let me start by explaining exactly what a hair toner is. Celebrity hairstylistGlenn Ellis breaks it down. "A toner, or sometimes called a gloss, is a semi-permanent hair dye," he says. "This means it's not permanent and it fades. It's primarily used to adjust the tone of your hair. Clients who get their hair lightened often get a toner in order to neutralize the brass or yellow and orange tones they see. The toner is what really personalizes your color."

A toning treatment can be done in the salon, but there are also great at-home options you can use to boost your natural hair color or keep your color-treated locks looking vibrant. Ellis says "at-home toners really work for neutralizing the unwanted tones you see and often are pigmented shampoos and conditioners. If you are blonde, you'll want to reach for one that is purple-based in order to get rid of the yellowy tones. If you are brunette, you'll want to reach for one that is blue-based to get rid of orangey tones. I also recommend talking to your colorist after you get your color done about what products they recommend in order to help preserve your specific color and what at-home toners they recommend." Although Ellis prefers in-salon toners, celebrity hairstylistJennifer Korab offered a few at-home options she loves below.

Pureology

Color Fanatic Top Coat Hair Gloss

Korab loves this at-home gloss from Pureology to tone and revive the hair. It lasts up to eight washes, neutralizes unwanted tones in your color, and includes hydrating ingredients like oat milk and camellia oil.

Using the Wrong Hair Toner Can Wreck Your Color—How to Pick Your Perfect Match (4)

Redken

Shades EQ Color Gloss

As far as in-salon toners go, Korab loves Redken's EQ Gloss. Korab isn't the first to tell me how great this one is, either. Stylists love this pigment-depositing option since it can be used as an all-over color, color corrector, or as a shine-boosting treatment on natural color.

DpHue

Color Boosting Gloss + Deep Conditioning Treatment

Color-depositing conditioner can be another great option for toning the hair, especially this boosting gloss and conditioning treatment from DpHue. It comes in a variety of shades and adds serious hydration to strands that might be damaged due to coloring.

Using the Wrong Hair Toner Can Wreck Your Color—How to Pick Your Perfect Match (6)

Davines

Alchemic Conditioner

Davines' Alchemic Conditioner also comes in a variety of hair-toning shades. It intensifies and illuminates your natural hair hue or your color-treated locks. It will also help colored strands appear vibrant for longer.

Using the Wrong Hair Toner Can Wreck Your Color—How to Pick Your Perfect Match (7)

Olaplex

No. 4P Blonde Enhancer™ Toning Purple Shampoo

Blondes will love this toning shampoo from Olaplex. It's purple to help neutralize brassiness in the hair and contains Olaplex's next-level bond repair ingredient to restore strength to brittle or damaged strands.

Using the Wrong Hair Toner Can Wreck Your Color—How to Pick Your Perfect Match (8)

Matrix

Total Results So Silver Color Depositing Purple Shampoo & Conditioner

This toning shampoo and conditioner set from Matrix is another great option for blondes and those with gray or platinum-toned hair. It eliminates dull, yellow undertones while adding major hydration to the hair.

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L'Ange Hair

Brunette Boost Blue Toning Conditioner

Brunettes looking to keep their rich chestnut hue will want to try a blue-toned shampoo to neutralize any orange tones.

Using the Wrong Hair Toner Can Wreck Your Color—How to Pick Your Perfect Match (10)

Vitamins

Keratin Purple Hair Mask

If you've been dealing with some damage or your colored hair is just a bit on the dry side this winter, try this keratin mask on Amazon that also neutralizes yellow/brassy tones.

IGK

Color Depositing Hair Mask

IGK also offers this color-depositing mask in a great variety of shades to help add vibrancy to your color. If you dye your hair black, using this shade is a great way to keep it looking fresh.

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Kristin Ess

Purple Shampoo and Conditioner Set for Blonde, Brunette, Silver + Gray Hair

I always talk about how great Kristin Ess formulas are and this shampoo and conditioner set is yet another winner from the celebrity hairstylist. It's also pretty affordable for the set, which I also love.

Christophe Robin

Shade Variation Mask - Chic Copper

This color-enhancing mask from Christophe Robin is a temporary color mask that boosts your hair's red hues and infuses it with hydrating botanical oils to hep repair strands.

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Bouclème

Color Toning Drops

These color-toning drops from Bouclème is enriched with deep blue tones that you can add to your shampoo, conditioner, or deep conditioning treatments. These drops are also made for those with curls so they add some serious additional moisture.

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